hired work + working ideas > the Binc
For this identity design, I was given piles of late 19th century photographs and illustrations that had belonged to the owner's family estate in upstate New York. After much weeding through the material and negotiation, we decided to use a pine tree image taken from a painting made by the owner's great grandfather. "The Binc" was the name of a sugar shack located on the estate's evergreen bedecked private island. Family members would convene there to drink and socialize.