Samamkaya Backcare
Kimberly Reinhardt Samamkaya Backcare

This identity design is for a yoga studio that specializes in back care and scoliosis. Feeding off of the studio founder, Deborah Wolk's, love for the artwork of Frank Stella, and at the same time referencing an abstracted depiction of 3 vertebra, I came up with a geometric design that also echoed the interior painting of the space. Squares painted on the studio walls add a sophisticated cheer while at the same time help students orient their spines.
Kimberly Reinhardt Samamkaya Backcare

Kimberly Reinhardt Samamkaya Backcare
Kimberly Reinhardt Samamkaya Backcare

Kimberly Reinhardt Samamkaya Backcare