the Binc
Kimberly Reinhardt the Binc

For this identity design, I was given piles of late 19th century photographs and illustrations that had belonged to the owner's family estate in upstate New York. After much weeding through the material and negotiation, we decided to use a pine tree image taken from a painting made by the owner's great grandfather. "The Binc" was the name of a sugar shack located on the estate's evergreen bedecked private island. Family members would convene there to drink and socialize.
Kimberly Reinhardt the Binc

Kimberly Reinhardt the Binc

This alternate design shows "The Binc" sugar shack. This image is based on the paintings of the bar owner's great grandfather.
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